Original Malta Tourism Authority Press Release via
mta.com.mt:
NICKELODEON TREASURE HUNT MALTA TAKING PLACE IN APRIL 2019
13-06-2018The Malta Tourism Authority, together with Viacom Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN), have signed an agreement to create the island’s first-ever Nickelodeon branded experiential tourism franchise:
Nickelodeon Treasure Hunt Malta. The
Nickelodeon Treasure Hunt Malta will run from 13-18 April 2019, aimed at attracting families over the Easter school holidays.
This agreement was signed at the Ministry for Tourism office in Valletta, in the presence of the media gathered, who were then addressed by the Honourable Minister responsible for Tourism, Dr Konrad Mizzi, Vice President, Creative and Integrated Marketing at Viacom Velocity International, Mr Russell Samuel and MHRA President, Mr Tony Zahra.
Nickelodeon Treasure Hunt Malta shall be based around creating exclusive Nickelodeon experiences and rewards at select attractions around the Maltese Islands. Activities will include searching for
SpongeBob SquarePants and friends at the National Aquarium, learning through play with the
PAW Patrol pups at the Esplora Science Centre, learning to duel with
Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.
In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style parade through Valetta Old Town.
Mr Tony Zahra, MHRA President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.
Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of
Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.
In comments provided following the announcement, Dr. Gavin Gulia, Executive Chairman of the Malta Tourism Authority was particularly pleased with the exposure which the Maltese Islands will be receiving, as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.
Dr Konrad Mizzi, Minister for Tourism stated that part of the Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.
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Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.
The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.
In additional news, Nickelodeon is set to take to the skies with Air Malta, the national airline of Malta!
Air Malta is set to launch a brand new plane this weekend, which will be decorated with a livery featuring popular Nickelodeon characters, including
SpongeBob SquarePants!
Lovin Maltarevealed a first-look at the NEO Airbus, which is currently parked at Ireland’s Shannon Airport ahead of its maiden journey to Malta this weekend.
Besides SpongeBob, the plane also includes pictures of Raphael from Nickelodeon's upcoming
Rise of the Teenage Mutant Ninja Turtles, Skye from
PAW Patrol, and Nella the Princess Knight.
An Air Malta spokesperson didn't comment when asked about the new aeroplane, but a formal announcement is expected in the coming days.
The new plane’s livery could well be related to today’s announcement that Nickelodeon will host a treasure hunt in Malta next April!
Also, from
Times of Malta:
Malta to host Nickelodeon Treasure HuntThe Malta Tourism Authority has signed an agreement with media giant Viacom to host the Nickelodeon Treasure Hunt next year.
Organised in collaboration with the Malta Hotels and Restaurants Association, the event will be taking place between April 13 and 18, with activities held all over the island.
Viacom representative Russel Samuel said that the company had a long-standing relationship with Malta, having worked together on the Isle of MTV for many years.
He explained that the event will attract children and families who will visit the island during the Easter period.
Tourism Minister Konrad Mizzi also expressed “excitement” that the Nickelodeon brand would be coming to Malta.
“Over the last year or so we worked on festival tourism and we built this on our anchor event, Isle of MTV but there was a gap in the market for family events,” Dr Mizzi said.
He added that the fact that Viacom had chosen Malta was also significant as this showed their trust in the Maltese tourism authorities.
--Ends--
Update (6/15) - via
MaltaToday:
[WATCH] Air Malta’s new Airbus A320neo joins the fleet, branded with Nickelodeon charactersThe aircraft branded with cartoon characters ahead of the Nickelodeon Treasure Hunt, while also featuring more legroom and HD inflight entertainment screens![]()
The plane is branded with Nickelodeon charactersFinal preparations are underway for the delivery of a brand new 180-seater Airbus A320neo that will join Air Malta’s fleet today.
The new aircraft has aptly been registered on the Maltese aircraft register as 9H-NEO. Air Malta is the 21st airline worldwide to be flying this new generation A320 with CFM engines. Straight out of the production line, the new A320neo is currently in Shannon, Ireland, where it has been repainted with the airline’s intricate yet stunning livery.
The painting process required strong expertise and experience in order to have the multi-layered designs applied to the fuselage by a skilled team of paint specialists and technicians using stencils, masks, different grades and layers of paint.
Air Malta has been under fire in the past months for a number of cancellations and a series of delays that have tarnished the airline's reputation.
Apart from the airline’s colourful livery, the aircraft has also been branded with cartoon characters to promote a Nickelodeon Treasure Hunt that will take place on the islands between the 13 to 18 April 2019. The partnership with media giant Viacom will see a week of Nickelodeon activities across the island, including a character parade, as well as a child-friendly treasure hunt and workshops.
“Thanks to its new state of the art aerodynamics and new generation engines the NEO offers unbeatable efficiency and environmental performance,” Air Malta’s Chairman Charles Mangion said.
“On a Malta-London Heathrow flight, the airline will save up to 1.3 tons of fuel per trip, 6,200 tons of CO2 per year and a 24% reduction of CO2 emission per seat. Designed with the latest cabin features offering more cabin space and comfort, the aircraft also produces a 50% less noise footprint than the A320ceo.”
The aircraft cabin interior offers 18 inch wide seats were passengers can thus enjoy more personal space in terms of comfort and leg room. The aircraft is also equipped with HD inflight entertainment screens.
--Ends--
Also, from
The Malta Independent:
Watch: Air Malta’s new Airbus A320neo, branded with Nickelodeon characters, joins fleetFinal preparations are underway for the delivery of a brand new 180-seater Airbus A320neo that will join Air Malta’s fleet today.
The new aircraft has aptly been registered on the Maltese aircraft register as 9H-NEO, the airline said in a statement. Air Malta is the 21st airline worldwide to be flying this new generation A320 with CFM engines. Straight out of the production line, the new A320neo is currently in Shannon, Ireland, where it has been repainted with the airline’s intricate yet stunning livery.
Air Malta has been under fire in the past months for a number of cancellations and a series of delays that have tarnished the airline's reputation.
The painting process, the airline said, required strong expertise and experience in order to have the multi-layered designs applied to the fuselage by a skilled team of paint specialists and technicians using stencils, masks, different grades and layers of paint.
Apart from the airline’s colourful livery the aircraft has also been branded with cartoon characters to promote a Nickelodeon Treasure Hunt that will take place on the islands between 13 and 18 April 2019. The partnership with media giant Viacom will see a week of Nickelodeon activities across island, including a character parade, as well as a child friendly treasure hunt and workshops.
Air Malta’s Chairman Dr Charles Mangion said, “Thanks to its new state of the art aerodynamics and new generation engines the NEO offers unbeatable efficiency and environmental performance. On a Malta-London Heathrow flight, the airline will save up to 1.3 tons of fuel per trip, 6,200 tons of CO2 per year and a 24% reduction of CO2 emission per seat. Designed with the latest cabin features offering more cabin space and comfort, the aircraft also produces a 50% less noise footprint than the A320ceo. The new aircraft will offer Air Malta guests added comfort and an enhanced customer experience. It is no wonder that the A320 is the bestselling single-generation aircraft.”
The aircraft cabin interior offers 18 inch wide seats were passengers can thus enjoy more personal space in terms of comfort and leg room. The aircraft is also equipped with HD inflight entertainment screens.
--Ends--
Also, from the
Times of Malta:
Neo Airbus A320 NeoThe
Times of Malta has [...] been informed that the ‘new’ Airbus A320 Neo, expected to join the Air Malta fleet was originally destined for a Chinese company. The plane, which was due to be delivered weeks ago, had already been painted in the livery of Beijing Capital Airlines, a member of the Hainan Group.
However, the Chinese airline decided to delay delivery to later this summer and the plane will now come to Malta.
A promotion video for Air Malta's latest plane arrival.
In a statement issued on Friday, Air Malta said the plane would join the airline's fleet that same day and had already been added to the Maltese aircraft register as 9H-NEO.
The aircraft has been sprayed in Air Malta colours in Shannon, Ireland, and will sport comic characters on the fuselage to promote children’s TV channel Nickelodeon as part of a deal on a treasure hunt event to be organised in Malta next year.
In its statement, the airline said the A320 Neo would operate at significantly reduced fuel, emissions and noise levels.
--Ends--
Also, from
The Malta Independent:
The Minister of Tourism Dr Konrad Mizzi added: "The arrival of the Neo marks and important step in the airline's history and development. Apart from enhanced fuel and environmental performance the aircraft fits perfectly with the airline's current fleet of A320ceos delivering seamless operation integration and also costs savings in terms of training of engineers and pilots. This type of aircraft will pave the way for a more modern Air Malta aircraft fleet and assist the airline to become the Airline of the Mediterranean."
The aircraft cabin interior offers 18-inch wide seats where passengers can enjoy more personal space in terms of comfort and leg room. The aircraft is also equipped with HD inflight entertainment screens.
--Ends--
Also, from
Aerospace Manufacturing Magazine:
Airbus inaugurates Hamburg’s fourth A320 Family production lineAirbus has inaugurated the fourth Hamburg A320 Family production line. Making use of digital technologies and a more flexible industrial set-up, the innovative state-of-the-art line is a key enabler for ramping up the single aisle programme to 60 aircraft per month by mid-2019.
Frank Horch, Hamburg’s Senator of Economy, Transport and Innovation and Thomas Jarzombek, Federal Government Coordinator of German Aerospace Policy, witnessed the milestone together with Guillaume Faury, president of Airbus Commercial Aircraft, and 500 distinguished guests at a special ceremony in Hamburg.
“The inauguration of our latest, most modern A320 production line opens a new chapter in efficient, digital aircraft manufacturing,” said Faury. “With these new technologies we are building our aircraft more efficiently, a key enabler for higher production rates. I would like to thank the teams, who pushed this newest Airbus production standard from concept to reality.”
With more than 14,000 A320ceo and A320neo Family aircraft ordered and over 8,100 delivered. Incorporating the latest state-of-the-art technologies including new generation engines and Sharklets, the A320neo Family provides 15% fuel savings at delivery and 20 percent by 2020. To date the A320neo Family has captured nearly a 60% market share with more than 6,000 orders from 100 customers.
The A320 Family aircraft are manufactured globally, at Airbus sites in Europe, China and the US. In addition to the new production line, Airbus also inaugurated a larger and modernised Hamburg A320 Family delivery centre with more customer areas, more efficient delivery processes and increased hospitality services.
www.airbus.com--Ends--
Also, from
License Global:
HOW DO YOU BRAND AN ENTIRE ISLAND? JUST ASK NICKViacom Velocity, the branded content, events and ad-agency arms of Viacom has paired with the Malta Tourism Authority to create the island’s first Nickelodeon-branded tourism series.Viacom Velocity, the branded content, events and ad-agency arms of Viacom has paired with the Malta Tourism Authority to create the island’s first Nickelodeon-branded tourism series.
Dubbed Nickelodeon Treasure Hunt Malta, the new concept brings the Nickelodeon brand and its portfolio of characters to family-friendly attractions during the island’s off-peak months.
Set to coincide with the Easter holiday and Viacom’s “Isle of MTV Malta,” the initiative is one of many efforts Nickelodeon has been making to rebrand the European isle as a destination for young travelers. The island itself will be fitted with Nickelodeon branding.
“Malta has plenty of appeal: sun, sea and culture, which, through ‘Isle of MTV Malta’ we have successfully promoted to youth travelers, helping to increase the island’s youth tourism by 120 percent,” says Russell Samuel, vice president, creative and integrated marketing, Viacom Velocity. “Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families.”
“Isle of MTV Malta” is now in its 12th year and is one of Europe’s largest free music festivals.
In anticipation of Treasure Hunt Malta, the Malta Tourism Authority will position workers at several tourist locations (including the international airport and information centers) to hand out activity packs that feature some of Nick’s most popular characters.
Key giveaways include Searching for “SpongeBob SquarePants” and friends at the National Aquarium; learning through play with the “PAW Patrol” pups at the Esplora Science Centre; A dual with Nella the Princess Knight at the 16th-century St James Cavalier; a dining experience with the pizza-loving “Teenage Mutant Ninja Turtles” at the Il-Suq Tal Belt food market.
Stamps collected at each attraction will be able to be used to redeem Nickelodeon prizes. The packs will also be offered on Air Malta flights and one airline went so far as to outfit their plane with Nickelodeon-themed insignia.
The Nickelodeon Treasure Hunt Malta will run from April 13 to 19, 2019 and will offer a free live entertainment show at Pjazza Teatru Rjal, slime-filled activations and a workshop hub.
--Ends--
Originally published: Wednesday, June 13, 2018.Additional sources: Wikipedia (I, II), Licensing.biz, Kidscreen, Digital TV Europe.
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