Mumbai: Social distancing in order to combat Covid-19 has bound millions of kids to their homes, and as children’s favorite television broadcaster, Nickelodeon’s first instinct was to offer them a high dose of entertainment. To get through this period, Nickelodeon, the most preferred entertainment destination in the kid space, continues to enhance engagement with the announcement of a new content line-up. At a time, when parents and kids across the country are at home, Nickelodeon has come to the rescue of these kids and their families by adding fresh new content to its already popular programming catalog.
The new content-line up comes at a time when kids are looking forward to all new episodes of their favorite toons. Nick and Sonic will ensure there is no dull moment in the lives of their fans by offering new stories across kid’s favorite shows such as
Motu Patlu and
Rudra on Nick and
Ninja Hattori and
Pakdam Pakdai on Sonic. Taking the kids into a new world of fun will be made for TV movies of
Motu Patlu and
Rudra on Nick.
Nick Jr., the channel for toddlers will also air new episodes of
Paw Patrol. All the content across Nick and Sonic will be available in 8 languages – Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favorite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+. While the Nickelodeon franchise dominates the category with 8 out of the Top 20 shows belonging to its programming line-up. Currently, the Nickelodeon franchise leads the category with a 34% market share and has witnessed a 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favorite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to do all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the important messages of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media through posts, videos, memes, and gifs.
Nickindia.com has put up host of games inspired by
Rudra,
Motu Patlu, and
Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
As social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
Source: MediaNews4U; Additional source: AdGully.From
Indian Television Dot Com:
Nickelodeon franchise witnesses 20 per cent growth in weekly viewing minutesIt has introduced all new episodes of iconic showsMUMBAI: In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which have in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to nine per cent share in total TV at 2+. While the Nickelodeon franchise dominates the category with eight out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 per cent market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Nickelodeon’s first instinct was to offer them a high dose of entertainment in the current time of Covid-19. To get through this period, Nickelodeon, the popular entertainment destination in the kid space, continues to enhance engagement with the announcement of a new content line-up.
At a time when parents and kids across the country are at home, Nickelodeon has come to the rescue of these kids and their families by adding fresh new content to its already popular programming catalogue.
The new content-line up comes at a time when kids are looking forward to all new episodes of their favourite toons. Nick and Sonic will ensure there is no dull moment in the lives of their fans by offering new stories across kid’s favourite shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic. Taking the kids into a new world of fun will be the made-for-TV movies of Motu Patlu and Rudra on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol.
All the content across Nick and Sonic will be available in eight languages - Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favourite toons in the language of their choice.
Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to doing all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media though posts, videos, memes, gifs. Nickindia.com has put up host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
Until social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
###
From
AnimationXpress:
Nickelodeon offers new dose of entertaining content to make home-arrest better for kidsThe entire country is undergoing a 21-day lockdown and this social distancing in order to combat Covid -19 has bound millions of kids to their homes. As one of the leading kids broadcasters, Nickelodeon is all set to offer fresh content to kids and parents providing them a high dose of entertainment.
Nickelodeon has thus announced a new content line-up to its already popular programming catalogue. As per kids’ demand for all new episodes of their favorite toons, Nick and Sonic will offer new stories across kid’s favorite shows such as Motu Patlu and Rudra on Nickelodeon and Ninja Hattori and Pakdam Pakdai on Sonic.
Taking the kids into a new world of fun, TV movies of Motu Patlu and Rudra will be aired on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. All the content across Nick and Sonic will be available in eight languages – Gujarati, Bengali, Marathi and Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favourite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to 9 per cent share in total TV at 2+. While the Nickelodeon franchise dominates the category with eight out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 per cent market share and has witnessed 28 per cent growth in ratings with a 6 per cent increase of weekly reach and a 20 per cent increase in weekly viewing minutes across the franchise. As families stay indoors, co -viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23 per cent growth) this week.
Commenting on the scenario, Viacom18 Hindi Mass Entertainment and Kids TV Network head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to do all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, and more in a tone and manner that is lighthearted and humorous.
This campaign comes to life on social media though posts, videos, memes, gifs. Nickindia.com has put up a host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
Until social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease
###
From
TelevisionPost:
Nick to enhance engagement during lockdown with new content line-upMUMBAI: Kids genre leader Nick continues to enhance engagement with the announcement of a new content line-up. The broadcaster will offer new episodes of shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic.
Taking the kids into a new world of fun will be the made-for-tv movies of Motu Patlu and Rudra on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. All the content across Nick and Sonic will be available in 8 languages – Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu, and Kannada, thus ensuring that fans across the nation will be able to watch their favorite toons in the language of their choice.
In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which has in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33% growth by moving up to 9% share in total TV at 2+. While the Nickelodeon franchise dominates the category with 8 out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34 % market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week.
Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said, “Kids are at the center of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favorite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to doing all that we can to make our viewers smile and feel upbeat.”
With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media through posts, videos, memes, gifs. Nickindia.com has put up host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.
###
From
afaqs!:
Nickelodeon announces new line-up to entertain kids during lockdownIn a bid to entertain kids who're bored amid lockdown, Nickelodeon has announced new episodes of existing shows, along with a social campaign.
Nickelodeon has announced a new content line-up in a bid to entertain children who are forced to stay indoors due to the Coronavirus-related lockdown. In a press release, the company mentions that the Nickelodeon franchise holds 34 per cent market share, and has witnessed a 28 per cent growth in ratings, engaging 50 million child viewers per week.
Nickelodeon announces new line-up to entertain kids during lockdown
Nick and Sonic will offer new episodes of existing kids shows such as 'Motu Patlu' and 'Rudra' on Nick. New episodes of 'Ninja Hattori' and 'Pakdam Pakdai' will air on Sonic. Nickelodeon’s channel for toddlers – Nick Jr. will also air new episodes of the show 'Paw Patrol'. The content across Nickelodeon and Sonic will be available in eight (Indian) languages - Gujarati, Bengali, Marathi and Malayalam, in addition to Hindi, Tamil, Telugu and Kannada.
Nickelodeon announces new line-up to entertain kids during lockdown
The release mentions that during the ongoing lockdown period, the kids’ category has seen a surge in viewership. The genre has seen a 33 per cent growth (nine per cent share of total TV viewership). The Nickelodeon franchise plays a major role in the category, with eight out of Top 20 shows belonging to its programming line-up. Currently, the Nickelodeon franchise contributes to the category with 34 per cent market share and has witnessed 28 per cent growth in ratings, with a six per cent increase of weekly reach and a 20 per cent increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15-plus age group has seen a 23 per cent growth) this week.
Nina Elavia Jaipuria, Viacom18 Hindi mass entertainment & kids TV network head, says, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time, when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families, while enjoying the company of their beloved Nicktoons. We, at Nickelodeon, believe this is a time to be positive, remain safe, and we commit to do all that we can to make our viewers smile and feel upbeat.”
Nickelodeon has also announced the launch of a campaign titled #HomeOkPlease to help children understand the importance of staying indoors, social distancing, washing their hands, etc. The campaign is running on the channel’s social media pages. Additionally, Nickindia.com has put up a host of games of 'Rudra', 'Motu Patlu', 'Shiva', to name a few, in addition to uploading DIY videos and formats.
###
From
BloombergQuint:
Kids too remained glued to the television during 10:00 a.m. to 12:00 p.m. in the first week of lockdown, making it the new prime time for them, the report said.
Nick and Sonic are offering new content across kid’s favourite shows such as ‘Motu Patlu’ and ‘Rudra' and ‘Ninja Hattori' and ‘Pakdam Pakdai’, respectively. Nick will also air ‘Motu Patlu' and ‘Rudra' movies, and Nick Jr. new episodes of 'Paw Patrol’.
The Nickelodeon franchise leads the kids’ category with a 34 percent market share and has witnessed 28 percent growth in ratings with a 6 percent increase of weekly reach and a 20 percent increase in weekly viewing minutes across the franchise, it said in an emailed statement to BloombergQuint.
###
From
AnimationXpress:
Kids sector grew by 46 per cent last week; surpasses Hindi GEC in West Bengal: BARCLockdown across the country has stalled work in various sectors, the broadcasting industry has however continued to experience a boom with many firsts in the COVID disruption period.
In the fourth edition of Crisis Consumption on TV and Smartphones released jointly by BARC India and Nielsen Media, total TV consumption grew by 38 per cent than the pre-COVID period (11 to 31 January 2020) to now standing at 1.2 Trillion minutes (from 4 April to 10 April).
With growth registered among all demographics and sectors, the kids sector has seen a steady increase keeping a stable position. Viewership of young audiences aged between two to 14 years, grew by 46 per cent in the last week.
This comes as no surprise since parents who are working from home and also managing their family at the same time across the country, don’t mind their kids to be glued to screens so that they can have their work done smoothly.
Since animation as a medium does not require outdoor shooting and productions, studios across the country are trying to provide fresh episodes to the kids broadcasters remotely working from home. For instance Cosmos-Maya whose three new productions are now being aired on Disney. Nickelodeon and Sony YAY! too have brought new episodes and TV movies to keep younger ones hooked.
Thus, viewership in the kids sector has grown by 43 per cent in week 14 of COVID disruption period, In West Bengal, kids sector surpassed Hindi GEC with 9 per cent growth in comparison with the pre-COVID period.
According to BARC data, between 4 to 10 April, Nick holds its top position in ‘Top Five Channels’ followed by POGO, Sonic, Cartoon Network and Sony YAY! Motu Patlu, Rudra and Chhota Bheem reigns in the list of ‘Top Five Programmes’.
Apart from content targeted to them, kids aged two to 14 years have co-viewed DD National’s rerun of the epic Ramayan with 100 per cent viewership. Mythologies have always fascinated kids who are mostly acquainted with the genre through their grandparents and senior family members.
Mahabharata retelecast on DD Bharti too has been no exception in attracting a humongous audience across different age groups, of whom 25 per cent were kids who co-viewed the classic along with older family members at home.
The numbers indicate that these habits are only going to increase, as India gets ready for Lockdown 2.0 till 3 May.
###
From
Indian Television Dot Com:
Viacom18 launches campaign to applaud DTH, cable TV operatorsMUMBAI: India’s leading entertainment conglomerate with five lines of business, Viacom18 Media, which reaches out to over 600 million viewers each month, has rolled out a specially curated campaign with a digital-first approach, #DilSeSalaam.
#DilSeSalaam is a tribute and salute to DTH and cable TV operators who continue to make efforts in ensuring that viewers are being entertained without interruption even during such unprecedented times. Recognized as a network with a humane purpose, Viacom18 has always recognized that DTH and Cable TV operators are the backbone of the broadcast industry and it is purely because of their hard work and diligence that television viewing across India hasn’t faced any interruptions.
Currently live on Viacom18’s social media channels, #DilSeSalaam, is a 50-second video with a message straight from Viacom18’s talented pool of actors. Actors from across Viacom18’s most popular shows such as Bharati Singh, Avika Gor, Rannvijay Singha, Gaelyn Mendonca, Meera Deosthale, Nimrit Kaur Ahluwalia, Smita Bansal have come forward to thank operators for their hard work and constant efforts during this time in keeping India entertained. Supporting the cable operators and DTH players, Viacom18 network also urged its viewers to move to digital payment options for payment of their cable and DTH bills with an on-air campaign.
Indiacast, the distribution arm for TV18 and Viacom18 has been working consistently with DTH and cable TV operators to ensure that the entertainment needs of India are being catered to amidst the lockdown.
Anuj Gandhi, Group CEO, Indiacast, said, “Since the pandemic outbreak and the lockdown was imposed, our cable TV and DTH operators have been working relentlessly to ensure there is no disruption in TV viewing across the country. We have seen TV viewership surge across India and this has been possible due to no disruption in the last mile delivery by DTH service providers and cable operators. #DilSeSalaam is our way of saying thank you to our cable and DTH operators for their constant effort and hard work during these tough times and for ensuring that our viewers aren’t missing out on their daily entertainment. We are truly grateful for all their support and efforts over the past month and assure them that they have our full support wherever and whenever required.”
Viacom18 has brought back several popular shows on the network such as Mahakali, Khatra Khatra Khatra, Dance Deewane, Naagin, Comedy Nights with Kapil Sharma, Khatron Ke Khiladi, Balumamachya Navana Changbhala, Jeev Zala Yedapisa, Abhilasha, Saavaj, Kodeeswari, Thirumanam, Mangala Gowri Madauve, Kannadathi, Nishir Daak, Mangal Chandi, Ace of Space S1, Love School S3, MTV Hustle, Vh1 Quarantunes, marathon episodes of all time favorites like FRIENDS, Brooklyn Nine-Nine, The Big Bang Theory, etc. The network has also innovated to create original content such as Hum Tum Aur Quarantine, MTV Roadies LIVE Auditions, Hustle from Home, show-specific vignettes with artists from leading shows like Naati Pinky Ki Lambi Love Story, Choti Sarrdaarni, Vidya, Pavitra Bhagya, etc.
Boasting of 650+ hours of fresh kids content on TV, the new line-up on Nickelodeon has new episodes of Motu Patlu as ‘Fool Masti with Motu Patlu’ followed by Shiva and Rudra. On Sonic, the constant war between Doggy Don and the three mice in ‘Fool Week of Pakdam Pakdai’ are going to take the kids on a rollercoaster ride of laughter. In addition to this, Sonic will air a fresh line-up of episodes for Keymon Ache and Ninja Hattori. Taking the kids into a new world of fun and entertainment will be the new movies of Motu Patlu and Rudra on Nick and Sonic in the coming days. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol.
The 24-hr movie channels from the network – Colors Cineplex, Colors Kannada Cinema, Colors Gujarati Cinema and Colors Bangla Cinema are entertaining viewers with movies content library of 2500 hrs, 1300 hrs, 780 hrs (including plays) and 540 hrs, respectively.
Leveraging the thought of being a network with a humane purpose, Viacom18 has remained emotionally connected with millions of its viewers and will continue to provide complete support during these difficult times. Viacom18 had previously launched #RahoGharPeSafe creating awareness around best practices during this period. Conceptualized in partnership with Gozoop, #DilSeSalaam is currently live across all Viacom18s social media channels. To watch the campaign video,
https://www.facebook.com/viacom18digital/videos/166341208029501/###
From
AnimationXpress:
Kids sector continues stable growth rate at +42 per cent in week 17: BARCIn the seventh edition of ‘Crisis Consumption on TV and Smartphones’, BARC India and Nielsen Media focused on the changing media habits as India enters week 6 of the lockdown.
During week 17 (25 April to 1 May 2020), total TV consumption in the country increased by 29 per cent, with the particular week recording 1.14 trillion viewing minutes.
Based on the analysis of channel genres, the kids sector continued to see a +42 per cent growth than the pre-COVID period in week 17. In the previous week (fifth week of the lockdown period), the sector witnessed a +43 per cent growth. In the genre-wise share, the kids sector remains quite stable at a +7 per cent growth in week 17 of 2020.
In week 17, Nick continues at number one among ‘Top 5 Channels’ followed by POGO, Cartoon Network, Sony YAY! and Hungama. In ‘Top 5 Programmes’ Nickelodeon’s Motu Patlu in Hong Kong: Kung Fu King 3 tops the list followed by POGO’s Bheemayan, Rudra and other stories of Motu Patlu.
Almost all of these channels have brought in fresh episodes, telemovies, exciting campaigns and contests to keep the younger audience entertained and engaged as the lockdown has now been extended to 17 May nationally.
In the HSM (Hindi Speaking Market), kids programming saw a yield of 56 in week 17, compared to 46 in the pre-COVID period. In the Southern markets, kids programming saw a yield of 46 in week 17, compared to 25 in the pre-COVID period. The SOD (Share Of Duration) and SOV (Share Of Viewership) stays the same at 1 per cent for kids programming in HSM during pre-COVID and post-COVID period. Whereas in the South, the SOD remained at 3 per cent while SOV stood at 1 per cent.
After DD National and DD Bharti started to re-telecast cult epic shows- Ramayana and Mahabharata respectively, mythological shows have witnessed a huge increase across GECs. It has in fact pushed other channels to rerun classics like Gurmeet Chaudhry and Debina Banerjee starring Ramayan, Mahima Shanidev Ki and Dwarkadheesh on Dangal TV, Mahabharat and Siya Ke Ram on Star Plus, Mahakali on Colors and many more.
These shows have continued to attract significant viewers, including kids and helped the channels increase the slot viewership. Earlier BARC revealed that almost 25 per cent kids (two to 14 years) watch these mythological shows along with their parents, grandparents, or senior members of the family.
###
More Nick:Viacom18 Urges Viewers in India to Join In and #PauseForACause. Cheer and Applause!Originally published: Wednesday, April 01, 2020.Additional source:
Google.
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