Nickelodeon UK Unveils Their Autumn/Winter 2013 Rebrand

Nickelodeon UK, the number one commercial kids' television channel in the UK, has today, Monday 2nd September 2013, launched Nickelodeon UK & Ireland and Nickelodeon HD UK's brand new channel rebrand, which features a brand new look, which includes fresh bright and colourful on-air presentation (Nickelodeon idents (station ID's), promo endboards, on-screen graphics and channel bumpers), to coincide with the start of the new 2013-2014 school year and Nickelodeon UK's 20th Birthday!

Nickelodeon UK's Autumn/Winter 2013 rebrand is based on Nickelodeon USA's current branding and features a mixture of Nick USA's current idents, including Nick's claymation-themed idents designed by the Argentinian design agency Ronda (pictured to the right) which feature 3D characters rebuilding the familiar Nickelodeon logo in a number of ways (similar to Nick UK's new idents), and all-new idents made by Nick UK, including idents where each letter in the words 'Nickelodeon' and 'Nick' are different characters and fonts (similar to Nick USA's idents).

Nick UK's all-new channel rebrand also features a mixture of brand new 'After the Break' and 'Now on Nickelodeon' channel bumpers, including bumpers featuring kids wearing 'animated T-Shirts' with the faces of Nickelodeon Stars on, and a selection of Nick USA's bumpers, including Nick's 'cut out Nickelodeon Stars' bumpers which feature the Nick Stars of the next show to be shown on Nick UK as cut-out paper dolls.

As part of Nick UK's A/W 2013 refresh, Nickelodeon UK has started to use a mix of the channels full name of Nickelodeon and their shortened brand name of 'Nick' in promos and idents.

Nickelodeon UK's Autumn/Winter 2013 rebrand also features brand new lower third digital on-screen graphics (DOGs), including a new 'New' BUG that appears as a 'animated ticker' for the first few seconds then becomes static to let the viewer know that the show or episode they are currently watching is new, and newly designed animated 'Now', 'Next' and 'Then' indicators to let the viewer know which show is currently showing on Nick, and which shows are coming up next.

Below is a online streaming video clip featuring one of Nickelodeon UK's brand new bumpers from their Autumn/Winter 2013 new look:



Also, Tweeted (posted) by the Nickelodeon UK Press Office on their official Twitter profile page (@NickelodeonUKPR):

NEWS: Nickelodeon gets brand new look to coincide with the start of the children’s new school year and the brand’s 20th year in the UK

Also, from The Drum:

Brand refresh for Nickelodeon as channel celebrates 20th year in the UK

Refresh: Nickelodeon is celebrating its 20th year in the UKRefresh: Nickelodeon is celebrating its 20th year in the UK

The Nickelodeon channel has undergone a refresh to coincide with the beginning of the new school year and mark the brand’s 20th year in the UK.

The refresh will support a range of new content being rolled out over autumn including Sam & Cat and The Haunted Hathways. The refresh includes ‘mash-ups’ of well-known Nickelodeon characters that will provide navigation across the channel schedule.

Tina McCann, managing director of Nickelodeon UK, said: “Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving.

“The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.”

On the brand’s website, children will be encouraged to get involved by designing their own avatars and leaving comments within a moderated environment.
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Category Design Digital Marketing
Location UK
Tags nickelodeon

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