Festival of Licensing Unveils Community and Wellbeing Program
ViacomCBS Consumer Products will officially sponsor a community and wellbeing program at Festival of Licensing.Festival of Licensing, the month-long virtual gathering celebrating the global licensing industry from Oct. 6-29, has
unveiled its Community and Wellbeing program, sponsored by ViacomCBS Consumer Products.
The online program will feature the following complementary elements:1. Exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products that will include:- Family Friendly Dance & Yoga: Drawing from Nick Jr. exercise videos, festival goers will be encouraged to take a break from the serious stuff to have fun and exercise with their kids;
- Retro Workout Class: Neon? Check. Headbands? Check. You’re ready for the Festival of Licensing retro workout. Featuring MTV products in a high-energy workout class with a soundtrack that raises heartrates and celebrates the classic MTV of the ‘80s and ‘90s, the Festival retro workout will also showcase the ‘MTV Move’ pro-social initiative; and
- Self-Care: A self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters practicing the same habits. The self-care session will end with a guided meditation and a welcome chance to unwind.
2. Business Mentoring and Advice Clinics:- Festival goers can take advantage of in-region business mentoring and advice clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.
3. Global charity fundraiser in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Global Grants Fund:- A huge charity fundraiser involving the global licensing industry and beyond will launch very shortly.
“We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community and wellbeing content to Festival of Licensing attendees from all over the world,” says Anna Knight, vice president, Global Licensing Group, Informa Markets. “Surviving through COVID has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.”
Festival of Licensing runs online Oct. 6-29. Brands interested in exhibiting or sponsorship opportunities should visit
FestivalOfLicensing.com, where free visitor registration is also open.
Industry Leaders Highlight their Vision for Licensing's Future
Executives from across manufacturing, retail and brands are set to spotlight the future of consumer product licensing.
Licensing Leadership Summit is the culmination of the month-long Festival of Licensing virtual event, and offers global brand licensing decision makers insight and thought leadership panels that will help shape their strategic direction for 2021.
The two-day conference, taking place Oct. 28-29, is packed with industry-led thought leadership and online conversations about the opportunities ahead. It will virtually unite the whole licensing industry to form connections, share knowledge and secure licensing deals, and is brought to you by the organizers of Licensing Expo and Brand Licensing Europe.
Each day of the program will include insightful keynotes on the retail and licensing trends shaping the market. Following each keynote, attendees will have the opportunity to tune into an array of sessions covering a wide range of topics, issues and strategic opportunities facing the world of brand licensing such as TikTok, eSports, and gaming to evergreens like museum licensing, as well as hear from industry thought leaders including NPD, MoMA, NFLPA, Sesame Workshop, Hallmark, Trend Bible, Fashion Snoops, Redbubble, Legendary Entertaiment, Funko, Zynga, Nickelodeon, BBC, CPLG Wildbrain, Kantar, FlowHaven and many more.
All sessions will be available on-demand throughout both live event days and for four weeks after the conference ends. We’ve provided a snapshot of the agenda below and you can view the complete program here.
Different by Design: MoMA’s Modern Approach to Museum Licensing
Speaker: Robin Sayetta, Head of Business Development, Retail, The Museum of Modern Art
The Athlete Influencer Difference
Speakers: Terése Whitehead, Senior Manager of Sponsorship and Operations, NFL Player's Association, Inc.; Isaac Rochell, American Football Player
What Do Licensees Want?
Speakers: Connie Chang, Director of Licensing, C-Life Group; Tonya Kirby, Director of Licensing, Retro Brands; and Rick Lowe, Managing Director, Brands In
Moderator: James Dohnert, Content Editor, License Global
How Games Ate the Licensing World
Speakers: Chris Petrovic, Senior Vice President and Head of Corporate Strategy, M&A and Business Development, Zynga, Inc., and Shaan Akbar, Digital Media Executive and Consultant
How to Combat the Explosion of Print On-Demand Whack-A-Mole on Social Media
Speakers: Rachel Aronson, Head of Business Development, CounterFind, and Jamie Gerson, Head of Strategic Partnerships, CounterFind
Thinking Beyond Revenue: A Holistic Licensing Approach in the Post-Normal
Speakers: Kalle Törmä, FlowHaven, and Anita Castellar, Chief Executive Officer, FanGirl Consulting and Brand Management
Digital Talent: The Future
Speaker: Sid Kaufman, Licensing Agent, UTA
Moderator: Amanda Cioletti, Event and Content Director, Global Licensing Group, Informa Markets
Product as Solutions
Speakers: Lilly Berelovich, President and Chief Creative Officer, Fashion Snoops; Jenna Guarascio, Director of Content Strategy, Fashion Snoops; and Carrera Kurnik, Culture Editor and Consumer Strategist, Fashion Snoops
Something Old, Something New: How to Plan for Changing Consumer Behaviors
Speakers: James Foti, Worldpanel Division, Consumer Insight Director, Entertainment, Kantar, and Glen Tooke, Worldpanel Division, Consumer Insight Director, Fashion, Kantar
Licensing and the Toy Industry: A Changing Landscape
Speaker: Juli Lennet, Vice President and Industry Advisor, U.S. Toys, The NPD Group
I Want it Now!: Using the Fan to Expand Distribution
Speaker: Lauren Winarski, Senior Manager, Brand and Licensing, Funko
Knowledge is Power: Throw Away Your Crystal Ball
Speakers: Frank Masterson, formerly of Hallmark, and Tony Scott, Senior Promotions Manager, Edgewell Personal Care
Moderator: Marty Malysz, President, Dependable Rights
New Directions at Retail
Speaker: Robin Lewis, Founder and Chief Executive Officer, The Robin Report
Moderator: Maura Regan, President, Licensing International
Finding Opportunity in the Overwhelm: Key Trends in Consumerism
Speakers: Maxwell Luthy, Evangelist at Large, TrendWatching
How the World’s Best Brands use Trends to Succeed
Speaker: Joanna Feeley, Founder and Chief Executive Officer, Trend Bible
COVID-19: What Happens Next?
Speaker: Bibi Wardak, Content Editor, License Global
YouTube and You: Insights to Drive Retail and Consumer Product Strategies
Speakers: Steve Manners, Vice President, Business Development, WildBrain CPLG and WildBrain Spark, and Jon Gisby, Managing Director, WildBrain Spark
Esports: The Hottest New Licensing Category in Latin America
Speakers: Maca Rotter, President and Chief Executive Officer, La Panaderia, and Habacuc Guzmán, Co-Founder and Director, Arena Esports GG
Forging a Sustainable Future
Speakers: Mart Drake-Knight, Owner, Teemill; Rikesh Desai, Licensing Director, Merchandise and Gaming, BBC Studios; Anita Manju, Senior Licensing Manager, Softlines, BBC Studios; and Helena Stopher, Founder, Products of Change
Moderator: Ben Roberts, Content Editor, EMEA, License Global
Orchestrating Speed-to-Market: How to Make Everything Hum in Concert
Speaker: Gabriela Arenas, Vice President, Licensing, North America, Sesame Workshop
Moderator: Amanda Cioletti, Event and Content Director, Licensing, Informa Markets
The Importance of Licensing to Brand Owners in these Turbulent Times
Speaker: Michael Stone, Co-Founder and Chairman, Beanstalk
UGC Marketplaces and Brand Licensing
Speakers: Christina Lima, Vice President, Global Franchise Management and Creative Services, ITV Studios; Eric Morse, Senior Vice President, Content Partnerships, Redbubble; and James Ngo, Executive Vice President, Franchise Management, Legendary Entertainment
From Screen to Shelves
Speakers: Nina Hahn, Senior Vice President, Nickelodeon; Veronica Hart, Executive Vice President, Franchise Planning, ViacomCBS; Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products
Moderator: Rachel Sandler, Vice President, Communications, Consumer Products, ViacomCBS
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More Nick:Nickelodeon Upfront 2020 Roundup!Originally published: Sunday, September 6, 2020 at 21:32 BST.Additional source: Toy World Magazine; Update H/T: Special thanks to @RegularTweetsUK!
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