Official ViacomCBS Australia & New Zealand media release:
New channel will shake it up
Network 10 unveils 10 Shake. Transmitting soon.
Talk about having friends with benefits. When Network 10 hooked up with ViacomCBS, everyone knew it would shake things up. But, shake up a whole new channel? One could have only imagined.
Introducing 10 Shake.
Joining 10, 10 Bold and 10 Peach, 10 Shake will shake its way onto our television screens later this year.
The new channel will include a mix of shows for people aged 0-40 – think toddlers to teenagers, millennials to mamas, dreamers to dads.
It will be the only free-to-air channel on which Australians will have access to a shakin’ slate of the most popular kids’ programs including
Bubble Guppies,
Henry Danger and
READY SET DANCE.
10 Shake will also have some of the most talked about, most tweeted about and most meme-able shows in the world –
Catfish: The TV Show,
The Charlotte Show and
The Late Late Show With James Corden– that will leave anyone totally shook!
The breakdown is simple: daytime is for the kids and prime time is for the big kids, or um adults, those who like their television shaken not stirred.
And, because kids are yet to learn what an appropriate wake up time is, kids programming on 10 Shake will have kids shaking their tail feathers from 6am to 6pm daily.
Parents, are you reading this? Twelve hours of wonderful kids’ entertainment courtesy of Ryder and his team of seven crime-fighting pups.
Heck, it’ll even throw in a Spanish teacher in the form of a super cute Latina heroine and her red boot wearing monkey. De nada!
10 Shake will also boast a beloved absorbent, yellow and porous protagonist who lives in Bikini Bottom –
SpongeBob SquarePants. It will also welcome a girl called Carly and her two best friends who made a web show that became an online sensation,
iCarly. Plus, many more famous kid-friendly faces.
Then comes 6pm. It’s nighty night for the little ones and time for the big kids to come out and play. It’s an evening line-up nobody will be able to shake loose.
From guilty pleasures galore like
Ex On The Beach and
Lip Sync Battle, to a late night after party hosted by the one guy everyone would love to carpool with on
The Late Late Show With James Corden, 10 Shake is set to stir up prime time.
If a party is needed, then the channel has got the one celebrity who knows how to find one in the middle of the South African jungle.
Australia couldn’t get enough of this Geordie lass on
I’m A Celebrity…Get Me Out Of Here! and now Charlotte Crosby will be bringing not one but two of her shows to 10 Shake:
Just Tattoo Of Us and
The Charlotte Show.
And if that’s not enough, 10 Shake will be shakin’ with the latest movies including
The Matrix franchises,
The Hunger Games (1 and 2),
The Lego Movie and
Office Christmas Party.
Network 10 Head of Programming, Daniel Monaghan, said: “We are thrilled to be adding 10 Shake to our family of channels. It is a fantastic proposition for Australian viewers and includes a great array of content from ViacomCBS, a lot of which has never aired on free to air television before.
“10 Shake daytime will boast over 84 hours a week of the biggest kids’ TV shows on the planet including
SpongeBob SquarePants,
PAW Patrol and
Henry Danger. It will provide a wonderful world of entertainment just for kids.
“10 Shake prime time will be the destination for mischievous big kids who love escapism television with plenty of bite, comedy and fun. With shows like
The Charlotte Show,
Catfish: The TV Show and
Lip Sync Battle forming part of the schedule, it will be self-indulgent TV at its best.”
Network 10 and ViacomCBS chief sales officer Rod Prosser said: “By unlocking ViacomCBS’ huge library of iconic content and brands on 10 Shake, we are creating a fresh environment packed with familiarity.
“This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch.
“More than 70% of Australians* have not had access to many of these iconic shows which are firmly targeted at under 50s and we’re really pumped to be bringing them to free-to-air.”
The announcement of content on 10 Shake follows Network 10’s biggest first half commercial shares since 2011.
Rod continued: “The pendulum is certainly swinging in favour of 10 as brands and advertisers are making the switch. The addition of 10 Shake to our linear channels will only boost our share, particularly in the younger demographics, as we charge toward Q4 and 2021.”
Want to see the shows about to shake up your world? Take an exclusive peek here and keep on reading!
10 Shake.Transmitting Soon.10 Shake: 6am to 6pmPAW PatrolAny parent of a young child knows the power of the PAW. This is pawsitively one cartoon kids cannot miss. Nickelodeon’s hit animated preschool series stars seven heroic rescue pups who are led by a tech-savvy boy named Ryder. Together, they work hard to protect the Adventure Bay community, believing no job is too big and no pup is too small!
Blaze and the Monster MachinesWho said cartoons aren’t good for your brain?
Blaze and the Monster Machines is a preschool show which introduces viewers to science, technology, engineering and math (STEM). Together, monster truck Blaze and his eight-year-old driver AJ have action-packed adventures that highlight concepts such as friction, trajectories, volume and more for kids in a fun way.
READY SET DANCEKids need to burn off some of that extra energy?
READY SET DANCE is a participatory preschool dance series to get young kids up and moving. The series stars CG animated Freeze and Twirl as well as the Kid Crew consisting entirely of Australian dancers.
Henry DangerFor the first time on free to air television,
Henry Danger follows the adventures of Henry Hart who gets selected by superhero Captain Man to be his apprentice. After promising to keep his new identity a secret, Henry must navigate a double life balancing the challenges of high school with the crazy adventures of a crime fighter.
iCarlyA show within a show,
iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures.
SpongeBob SquarePantsWho lives in a pineapple under the sea? We all know the answer to that question. For just a talking sponge with pants, SpongeBob has become one of the most iconic characters in television history.
10 Shake will also shake, rattle and roll with fan favourites including
Breadwinners,
Bubble Guppies,
Dora the Explorer,
The Loud House,
Nicky, Ricky, Dicky & Dawn,
Sam & Cat,
Sanjay and Craig,
Shimmer and Shine,
Team Umizoomi,
The Thundermans and
Top Wing.
Plus, Network 10’s popular local kids shows including
Totally Wild which celebrates its 28th year with Ranger Stacey still at the helm, science program Scope, preschool show
Crocamole and Australian made C classified dramas will make the move from 10 Peach over to their new home on 10 Shake.
10 Shake: 6pm to 6amCatfish: The TV ShowThe series follows Nev Schulman as he takes viewers on a deeply personal journey that goes inside the stories of young people as their online-only romantic relationships collide with first-time, real-life encounters. Speaking of first times, this is the show’s first time on free to air television.
Ex On The Beach UKEight single guys and girls head to an idyllic beach to enjoy a summer holiday in paradise… until their exes turn up. What could possibly go wrong?
The Daily Show with Trevor NoahThe Daily Show with Trevor Noah brings insightful humour to the day’s top headlines, providing coverage of and catharsis from daily events through a sharp, incisive lens.
Comedy Central RoastsFrom Flavor Flav to Charlie Sheen, the
Comedy Central Roast knows no bounds. This is an annual star-studded event in which a special Roastee must sit on the hot seat and take it on the chin for an evening with good-natured ribbing from colleagues and comics.
Tosh.0With razor sharp wit and biting commentary, comedian Daniel Tosh delves into all aspects of the Internet, from the absolutely absurd to the incredibly ingenious. This is the show’s first time on free to air television.
If that wasn’t enough star power for you, the 10 Shake prime time party will also include these heavy hitters: season four of
Lip Sync Battle,
Just Tattoo Of Us hosted by Charlotte Crosby,
The Charlotte Show,
Comedy Central: Stand Up Specials,
Inside Amy Schumer,
Roast Battle,
Ridiculousness,
Drunk History US and
The Late Late Show With James Corden.
Grab the popcorn, because 10 Shake will also feature movies including
The Matrix franchises,
The Hunger Games (1 and 2), the
Ocean’s series,
The Lego Movie,
Now You See Me 2,
Office Christmas Party and
Ready Player One.
*Source: OzTAM Universe Estimates 2020, People in Pay TV Households###ViacomCBS Australia & New Zealand will launch 10 Shake in September 2020!
From
Mediaweek:
Network 10 launches Shake: Show me the money, Rod Prosser on sales“Our sales proposition is ‘Shake will be iconic from day one’.
Key to the success of any FTA commercial TV channel is of course is ability to monetise the dayparts. Looking after revenue for Network 10’s new channel Shake is chief sales officer Rod Prosser.
The decision to go with the Shake programming mix came about after looking at the large library of content at ViacomCBS, Prosser told Mediaweek. “What I was really keen on when Bev McGarvey and the broader management team started talking around the new channel was that it would be very different to what we already had and therefore would not cannibalise our channels Bold and Peach.
“I wanted a channel that would offer us an opportunity to talk to advertisers that we may not have had in the past. Shake allows us to do that. There isn’t another very targeted under-40 channel that can compete with the likes of YouTube for example. It’s now up to us to open up conversations with advertisers.”
As to whether there is much money available for the daytime younger audiences, Prosser said: “The sales proposition will be a little bit different, and we will do a lot of packaging. We have now had a few months selling Nickelodeon as part of ViacomCBS, albeit on a different platform. We know there are a lot of clients from big retailers to toy companies to gaming that are really keen on advertising around younger skewing content.
“We will obviously adhere to the regulations surrounding advertising at that time of day to a younger audience that are attached to our broadcast licence. We will have to get approval on ads that go into some of the programming blocks.”
Prosser said the primetime blocks will be younger skewing than 10 Peach. “Quite different in fact. Once you look at the line-up and the library of content you realise it will feel very different.”
While the programming at night is not necessarily new, some of the shows have had limited exposure previously in Australia, largely on subscription TV channels.
“Our sales proposition is ‘Shake will be iconic from day one’. If you look at the channels the content comes from and the movie line-up, they are iconic.”
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