In a recent interview with Bloomberg about how cable a la carte is becoming a reality in international markets, Bob Bakish, the Chief Executive Officer (CEO) of Viacom International Media Networks (VIMN), has announced that Viacom is looking to partner with mobile providers to offer channels such as Nickelodeon and MTV to smartphone owners!
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The media company is also considering going directly to consumers with networks that now are currently only available in the USA, like TV Land.
Viacom is also looking to expand its Viacom Play Plex, a suite of mobile TV apps, including Nick Play, which allows its distribution partners to offer smartphone and tablet users around the world access to the best content from all of its international TV brands, anytime and anywhere, through mobile providers.
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Nickelodeon Play
Bob Bakish met with a number of potential partners whilst attending the Mobile World Congress in Barcelona in February 2016, including an Indonesian carrier that wants Nickelodeon content and has more than 100 million subscribers.
Some channels, like BET and TV Land, aren't widely distributed internationally. With those, Bakish said, the company has discussed selling over the Internet either on its own or with the help of mobile providers.
"We are in a range of conversations," Bakish said. "There is a significant incremental penetration opportunity."
You can read Bloomberg's full article, "Cable A La Carte Is Becoming a Reality -- Outside the U.S.", here on Bloomberg.com.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for all the latest Nickelodeon and Viacom International Media Networks News and Highlights!
The media company is also considering going directly to consumers with networks that now are currently only available in the USA, like TV Land.
Viacom is also looking to expand its Viacom Play Plex, a suite of mobile TV apps, including Nick Play, which allows its distribution partners to offer smartphone and tablet users around the world access to the best content from all of its international TV brands, anytime and anywhere, through mobile providers.
Nickelodeon Play
Bob Bakish met with a number of potential partners whilst attending the Mobile World Congress in Barcelona in February 2016, including an Indonesian carrier that wants Nickelodeon content and has more than 100 million subscribers.
Some channels, like BET and TV Land, aren't widely distributed internationally. With those, Bakish said, the company has discussed selling over the Internet either on its own or with the help of mobile providers.
"We are in a range of conversations," Bakish said. "There is a significant incremental penetration opportunity."
You can read Bloomberg's full article, "Cable A La Carte Is Becoming a Reality -- Outside the U.S.", here on Bloomberg.com.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for all the latest Nickelodeon and Viacom International Media Networks News and Highlights!