Licensing Source is reporting the Turtley Awesome news that Nickelodeon & Viacom Consumer Products (NVCP) has inked a multi-year global deal with Dr Martens for its mega-hit "Teenage Mutant Ninja Turtles" brand!
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Inspired by the original series, the collection will consist of 12 options across four styles and will launch in June 2016. Styles will retail at £125 for adults, £80 for juniors and £70 for infants.
The collection will be available to purchase in Dr Martens' mono branded retail stores, online and via key wholesale partners.
"It's fantastic to partner with such an iconic footwear brand as Dr Martens to support one of our most popular classic brands," said Ron Johnson, Executive Vice President (EVP), Nickelodeon and Viacom Consumer Products (NVCP).
"The boots provide another really great, creative way for fans to declare their inner Turtle – although with four eye-catching designs to chose from, it will likely be harder to stay loyal to just one."
Darren Campbell, global director of merchandising at Dr Martens, added: "Dr Martens are extremely excited at the prospect of joining forces with Viacom and the Turtles to celebrate the launch of the second movie, bringing two global icons from the sewer to the street."
"Teenage Mutant Nina Turtles: Out of the Shadows", a sequel to Nickelodeon Movies, Paramount Pictures and Platinum Dunes' 2014 fun-filled and action-packed blockbuster, hits cinemas in June 2016! Watch the films first teaser trailer here on NickALive!.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon & Viacom Consumer Products and Teenage Mutant Ninja Turtles News and Highlights!
Inspired by the original series, the collection will consist of 12 options across four styles and will launch in June 2016. Styles will retail at £125 for adults, £80 for juniors and £70 for infants.
The collection will be available to purchase in Dr Martens' mono branded retail stores, online and via key wholesale partners.
"It's fantastic to partner with such an iconic footwear brand as Dr Martens to support one of our most popular classic brands," said Ron Johnson, Executive Vice President (EVP), Nickelodeon and Viacom Consumer Products (NVCP).
"The boots provide another really great, creative way for fans to declare their inner Turtle – although with four eye-catching designs to chose from, it will likely be harder to stay loyal to just one."
Darren Campbell, global director of merchandising at Dr Martens, added: "Dr Martens are extremely excited at the prospect of joining forces with Viacom and the Turtles to celebrate the launch of the second movie, bringing two global icons from the sewer to the street."
"Teenage Mutant Nina Turtles: Out of the Shadows", a sequel to Nickelodeon Movies, Paramount Pictures and Platinum Dunes' 2014 fun-filled and action-packed blockbuster, hits cinemas in June 2016! Watch the films first teaser trailer here on NickALive!.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon & Viacom Consumer Products and Teenage Mutant Ninja Turtles News and Highlights!