As viewers turn more and more to streaming platforms for entertainment, linear television channels have been taken big hits in terms of ratings this year, reports Variety.
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Some of the hardest hit channels were Nickelodeon (down 32%), Nick Jr. (down 17%), Nicktoons (down 42%), and Teennick (down 35%). The channel which was hit the hardest, however, was Disney Channel (down 33%), with Disney Junior (down 27%) not faring much better. Cartoon Network was also hit.quite hard, losing 29% of its viewers. A few exceptions came from the small network end, with Discovery Family, Universal Kids and Baby First TV posting a touch of growth.
The news comes as ViacomCBS is looking to bulk up its streaming service, CBS All Access, which will be rebranded Paramount+ earlier next year. The service has already added several hundred of hours of Nickelodeon programming, which more on the way, including the brand new SpongeBob SquarePants spin-off, Kamp Koral: SpongeBob's Under Years.
In terms of the Top 50 Most-Watched Networks of 2020 (by Total Viewers), Nickelodeon was the 34th most watched channel, with an average of 494,000 viewers; Nick at Nite (viewers down 20%) was 40th, with 442,000 viewers; Nick Jr. was 52nd with 332,000 viewers; Nicktoons was 87th, with 87,000 viewers; and TeenNick was 118th, with 58,000 viewers (tied with Discovery Family Channel).
SOURCE: NIELSEN, NPM (12/30/2019-12/06/2020, LIVE+7 AND 12/07/2020-12/22/2020, LIVE+SD VS. 12/31/2018-12/08/2019, LIVE+7 AND 12/09/2019-12/24/2019, LIVE+SD) MON-SAT 8PM-11PM/SUN 7PM-11PM, AD-SUPPORTED AND PREMIUM PAY NETWORKS. NAT GEO MUNDO BASED ON NPM-H. RANKED BY 2020 YEAR-TO-DATE.
Meanwhile, in the Top 50 Most-Watched Networks of 2020 (by Viewers 18-49) list, Nick at Nite was the 31st most watched channel, with 194,000 viewers (-14%); Nickelodeon was the 35th, with 162,000 viewers (-26%); and Nick Jr. was 47th with 104,000 (-10%).
SOURCE: NIELSEN, NPM (12/30/2019-12/06/2020, LIVE+7 AND 12/07/2020-12/22/2020, LIVE+SD VS. 12/31/2018-12/08/2019, LIVE+7 AND 12/09/2019-12/24/2019, LIVE+SD) MON-SAT 8PM-11PM/SUN 7PM-11PM, AD-SUPPORTED AND PREMIUM PAY NETWORKS. RANKED BY 2020 YEAR-TO-DATE.
H/T: Pirates & Princesses.
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