The licensing industry news website Licensing Source is reporting the Sponge-Tastic news that the world's first live all-over print specialist – YR Store – has given its official website and custom printing area in Topman Oxford Circus in London a SpongeBob SquarePants makeover!
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Running until Friday 16th October 2015, the store takeover will use a skate-inspired Krusty Pants style guide. Exclusive products featuring the striking designs will also be available online until Thursday 22nd October 2015.
The range features men's and women's t-shirts, as well as socks. In addition to the pre-designed items available online, SpongeBob fans will be able to create their own garments using the style guide in Topman and watch it being printed live!
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YR's specially developed software and high specification digital print process enables customers to design their own garments and see them printed in store. Using YR's large scale, interactive touchscreens, consumers create and customise prints by manipulating colours, adding text, layering foreground elements over existing background designs or even creating their own completely unique patterns.
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YR Store at Topman
Each purchase of a YR SpongeBob SquarePants 'Krusty Pants' product will be accompanied by a limited edition die-cut sticker pack of SpongeBob's skate-style graphics.
"SpongeBob is iconic and to have access to this exciting new style guide is incredible; we know that the limited edition Krusty Pants line will be a hit," said Tim Williams, co-founder of YR Store. "The technology and process that we use means that fans can design a full-on garment without having to compromise on colour, design or quality, which is essential when using a style guide as bright and as detailed as this."
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Marianne James, VP, consumer products, UK & Ireland and European retail sales and marketing at Nickelodeon & Viacom Consumer Products (NVCP), added: "We've never seen SpongeBob or Patrick like this before. It is an indication of how iconic SpongeBob is that he can be translated into such a style, while still retaining his core identity.
"YR Store are the perfect partner for the style guide as the designs match their iconoclastic take on fashion and the fashion-forward attitudes of their customers."
Fans can follow the latest using the dedicated hashtags #YRSPONGEBOB and #SPONGEGANG on social media.
Nickelodeon & Viacom Consumer Products previously collaborated with YR Store for a clothing range featuring characters from hit Nickelodeon animated series, including "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Ren & Stimpy", "Rugrats" and "Hey Arnold!", in December 2013.
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Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and SpongeBob SquarePants News and Highlights!
Running until Friday 16th October 2015, the store takeover will use a skate-inspired Krusty Pants style guide. Exclusive products featuring the striking designs will also be available online until Thursday 22nd October 2015.
The range features men's and women's t-shirts, as well as socks. In addition to the pre-designed items available online, SpongeBob fans will be able to create their own garments using the style guide in Topman and watch it being printed live!
YR's specially developed software and high specification digital print process enables customers to design their own garments and see them printed in store. Using YR's large scale, interactive touchscreens, consumers create and customise prints by manipulating colours, adding text, layering foreground elements over existing background designs or even creating their own completely unique patterns.
YR Store at Topman
Each purchase of a YR SpongeBob SquarePants 'Krusty Pants' product will be accompanied by a limited edition die-cut sticker pack of SpongeBob's skate-style graphics.
"SpongeBob is iconic and to have access to this exciting new style guide is incredible; we know that the limited edition Krusty Pants line will be a hit," said Tim Williams, co-founder of YR Store. "The technology and process that we use means that fans can design a full-on garment without having to compromise on colour, design or quality, which is essential when using a style guide as bright and as detailed as this."
Marianne James, VP, consumer products, UK & Ireland and European retail sales and marketing at Nickelodeon & Viacom Consumer Products (NVCP), added: "We've never seen SpongeBob or Patrick like this before. It is an indication of how iconic SpongeBob is that he can be translated into such a style, while still retaining his core identity.
"YR Store are the perfect partner for the style guide as the designs match their iconoclastic take on fashion and the fashion-forward attitudes of their customers."
Fans can follow the latest using the dedicated hashtags #YRSPONGEBOB and #SPONGEGANG on social media.
Nickelodeon & Viacom Consumer Products previously collaborated with YR Store for a clothing range featuring characters from hit Nickelodeon animated series, including "SpongeBob SquarePants", "Teenage Mutant Ninja Turtles", "Ren & Stimpy", "Rugrats" and "Hey Arnold!", in December 2013.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK and SpongeBob SquarePants News and Highlights!