Nickelodeon Announces "The Splat" To Be Programming Block; To Launch In October 2015

After much speculation, Cyma Zarghami, the president of Viacom Inc's Kids & Family Group, has announced the exciting news in a exclusive interview with WorldScreen.com that the "The Splat" will be a rebrand of Nickelodeon's current "The '90s Are All That" classic Nickelodeon programming block, which airs on TeenNick USA!:

TV KIDS: Today's generation of kids have parents who grew up with Nick and young talent also grew up with Nick. How does this affect parents' expectations and the talent you work with?

ZARGHAMI: If you follow somebody like Nick Cannon, he's a really interesting example because he probably grew up watching Nickelodeon and he was 19 when he did his first work for us. Then he started making shows for us probably in his early 20s, and now he has 3-year-old kids and he's still working with us, but through a slightly different lens. People who started with Nickelodeon have a real emotional connection to it; it's fantastic. The moms have built-in equity and feelings about the preschool content, so they know it's good and they trust us implicitly. There are a lot of people between 20 and 30 who are yearning for their early Nickelodeon days. So we've created The '90s Are All That, [a nightly block on TeenNick], where people can come back and connect with the stuff that they grew up on. The '90s Are All That is getting a new name. We're calling it The Splat, so we can [tap into programming] from the 2000s. We didn't want to be limited to the '90s. We're trying to take advantage of the social aspect of the people who really want to connect with their old Nickelodeon, so there are a lot of social components to it as well.

You can read Cyma's interview with World Screen in full here on WorldScreen.com (paid subscription required).

Additionally, a Nickelodeon Insider has revealed to Variety that Nickelodeon will launch "The Splat" in October 2015!


Similar to "The '90s Are All That", "The Splat" will be dedicated to classic Nicktoons, including "Aaahh!!! Real Monsters", "The Ren & Stimpy Show", "Rugrats", "The Angry Beavers", "Hey Arnold!", "Rocko's Modern Life", "Rocket Power", "CatDog", "The Wild Thornberrys", and many many more! It is currently unknown whether "The Splat" will also air classic live-action Nickelodeon series in addition to Nicktoons.

To celebrate Nickelodeon USA launching "The Splat" very soon, the official "The Splat" Youtube channel has unveiled a brand-new teaser trailer starring Tommy Pickles from "Rugrats", which you can watch in the fantastic online streaming video clip below!:



Follow "The Splat" online at thesplat.com, on Nickelodeon's official "The Splat" social media pages on Facebook, Twitter, YouTube, Instagram, Tumblr, Vine and Pinterest, and via #TheSplatIsComing!

Sources: ToonZone Forums member ninetieskids; RangerBoard.

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