Nickelodeon South East Asia has announced the exciting news that it will be launching Nickelodeon Pixel Town, Viacom International Media Networks' (VIMN) first Southeast Asia game collaboration with mobile game publisher goGame, very soon! Nickelodeon Pixel Town is the first game licensed to an Asian game developer that brings a family of Nickelodeon properties together.
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Nickelodeon Pixel Town is a multi-property game of city building and nostalgic recollection, which brings back Nickelodeon favourites like Rugrats, Rocko’s Modern Life and Invader Zim, along with evergreen properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles. It will immerse users into building a Nickelodeon city of their own, where they can collect Nickelodeon characters, costumes and animations, from across the expansive Nickelodeon universe, which are drawn in highly stylistic pixel art.
The Story:
In NickelodeonPixel Town, when Patrick fiddled with one of Plankton’s experiments, something went wrong! Portals from across the Nickelodeon Universe were opened and all your favourite Nickelodeon Characters became trapped inside the Memory Centre within Pixel Town. Now, it’s up to you to find the right formulas to release them all and build your very own Pixel Town!
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Build Your Own Pixel Town:
Build a customized town using buildings and locations from all your favorite Nickelodeon shows, including: Teenage Mutant Ninja Turtles, Invader ZIM, SpongeBob SquarePants, Avatar: The Last Airbender, The Legend of Korra, Danny Phantom, Fairly OddParents, Jimmy Neutron, CatDog, Rocko's Modern Life, Hey Arnold! and The Wild Thornberrys in retro pixel art style! There are over 60 of them to discover.
Ever wondered what it would be like if The Krusty Krab was next door to Jimmy Neutron's lab? Wonder no more.
- Expand your Pixel Town by completing characters' unique quests to unlock their iconic buildings and collect more ‘Splats’.
- - Use the 'Splat' function and the right combination to unlock new characters.
- Place your buildings where and how you want them, and if you change your mind you can move them around. The freedom to create is up to your imagination.
Splat Away:
Play exciting mini-games featuring your favourite Nickelodeon characters!
Visit Fellow Splatters:
- Connect with real friends and visit their Pixel Towns!
- Check out how many characters and buildings your friends have unlocked.
- Help your friends and earn rewards by boosting or powering up their buildings.
Nickelodeon Pixel Town will be released for iOS and Android devices on the Apple App Store and Google Play soon. Fans can pre-register now at https://pixeltown.gogame.net.
“We have a strong suite of game apps engaging our audiences all over the world every day. The collaboration with goGame is a great example of how we extend the strength of our iconic brands and characters through casual games. It also demonstrates how diversified our business is – to be where our fans are – across multiple platforms,” said Paras Sharma, Senior Vice President (SVP) and General Manager (GM), Southeast Asia, Viacom International Media Networks. “We’re looking out for likeminded partners like goGame in Asia who share the same passion for our brands and characters, while able to help create an innovative entertainment experience for our fans and bring in new audiences.”
"We are thrilled to announce this exciting new relationship with Viacom International Media Networks. Many of us grew up with Nickelodeon characters on our TV screens, so we are honoured to bring them to life on mobile screens in an interactive manner. It will be a great addition to our portfolio,” said David Ng, Chief Executive Officer (CEO) and Founder, goGame Pte Ltd.
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From Kidscreen:
Nick bets on multi-IP gaming with Pixel Town
Rather than dividing its efforts, the kidcaster's director of international games explains why it's combining several of the biggest franchises into one app.
![]()
Take a step into the Nick-Verse, filled with Timmy Turner, Jimmy Neutron and SpongeBob.
After primarily releasing games focused on a single IP, Nickelodeon dipped a toe into the multi-IP space last year with Nick Football Champions (timed with a release for the soccer World Cup). This past spring, the kidcaster waded in a bit deeper with the launch of Super Brawl Universe for iOS and Android, and then it followed that up with the web-based Nick Jr. World, which featured properties like Blaze and the Monster Machines, Shimmer and Shine, Top Wing and Butterbean’s Café.
Now, Nickelodeon is unveiling its biggest cross-property game to date with the launch of Pixel Town—a sprawling sandbox app featuring more than 12 iconic franchises.
![]()
“What’s cool about cross-property games is they give us a chance to celebrate IPs in a way that we wouldn’t get to do otherwise,” says Francis Dahl, director of international games and apps at Nickelodeon. “It allows us to keep certain brands alive and in the mix, like Rugrats or SpongeBob, or bring in a new show like Henry Danger. I think that having a cross-property Nickelodeon game gives us the chance to do more creative stuff and celebrate our full catalogue.”
Designed to promote SpongeBob’s 20th anniversary, Pixel Town will launch next month in Singapore, the Philippines and Malaysia before its international rollout. Created in collaboration with Singaporean mobile game publisher goGame, the multiplayer iOS and Android app blends elements from CatDog, The Fairly OddParents, Danny Phantom, Rugrats, Jimmy Neutron, Avatar, Rocko’s Modern Life, Hey Arnold! and The Wild Thornberrys into SpongeBob’s world. (While multi-IP games are definitely a focus for Nickelodeon right now, according to Dahl, fans can still expect to see plenty of single titles in the future, too.)
The story begins in Bikini Bottom, where Patrick Star is fiddling with one of his plankton experiments. Something goes terribly wrong, and suddenly, all portals across the Nickelodeon universe are opened. Players need to find the right formulas to release trapped characters so they can join the sandbox gameplay.
“We’re giving kids their own Nickelodeon universe and letting them flex some of their building muscles and creative skills to make it look however they want, ” says Dahl.
Players create a Nickelodeon town that they can expand by collecting characters, costumes and animation—all of which are drawn in a retro pixel art style. The game further immerses users in the world by having them go on quests with characters from the initial launch properties. Pixel Town’s multiplayer functionality allows kids to connect with their friends and enter their respective Towns. More characters, skins and buildings will be released after launch.
“We aim to do everything globally, but part of our strategy is to test some of this in specific markets before going out to a full global audience,” says Dahl. “Then we might tweak the mechanics or design to improve the experience, so that before we go as wide as possible, we can make sure that we are doing it in a way that it’s seeing some success in its initial launch place.”
To learn more about what Nickelodeon has planned for the future of gaming, check back next week and read about the Future of Gaming.
###
More Nick:The First Asian Nickelodeon SlimeFest to Land in the Philippines in September 2019!
Originally published: Sunday, September 8, 2019 at 21:43 BST.
Additional source: APK Download.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Asia News and Highlights!
Nickelodeon Pixel Town is a multi-property game of city building and nostalgic recollection, which brings back Nickelodeon favourites like Rugrats, Rocko’s Modern Life and Invader Zim, along with evergreen properties like SpongeBob SquarePants and Teenage Mutant Ninja Turtles. It will immerse users into building a Nickelodeon city of their own, where they can collect Nickelodeon characters, costumes and animations, from across the expansive Nickelodeon universe, which are drawn in highly stylistic pixel art.
The Story:
In NickelodeonPixel Town, when Patrick fiddled with one of Plankton’s experiments, something went wrong! Portals from across the Nickelodeon Universe were opened and all your favourite Nickelodeon Characters became trapped inside the Memory Centre within Pixel Town. Now, it’s up to you to find the right formulas to release them all and build your very own Pixel Town!
Build Your Own Pixel Town:
Build a customized town using buildings and locations from all your favorite Nickelodeon shows, including: Teenage Mutant Ninja Turtles, Invader ZIM, SpongeBob SquarePants, Avatar: The Last Airbender, The Legend of Korra, Danny Phantom, Fairly OddParents, Jimmy Neutron, CatDog, Rocko's Modern Life, Hey Arnold! and The Wild Thornberrys in retro pixel art style! There are over 60 of them to discover.
Ever wondered what it would be like if The Krusty Krab was next door to Jimmy Neutron's lab? Wonder no more.
- Expand your Pixel Town by completing characters' unique quests to unlock their iconic buildings and collect more ‘Splats’.
- - Use the 'Splat' function and the right combination to unlock new characters.
- Place your buildings where and how you want them, and if you change your mind you can move them around. The freedom to create is up to your imagination.
Splat Away:
Play exciting mini-games featuring your favourite Nickelodeon characters!
Visit Fellow Splatters:
- Connect with real friends and visit their Pixel Towns!
- Check out how many characters and buildings your friends have unlocked.
- Help your friends and earn rewards by boosting or powering up their buildings.
Nickelodeon Pixel Town will be released for iOS and Android devices on the Apple App Store and Google Play soon. Fans can pre-register now at https://pixeltown.gogame.net.
“We have a strong suite of game apps engaging our audiences all over the world every day. The collaboration with goGame is a great example of how we extend the strength of our iconic brands and characters through casual games. It also demonstrates how diversified our business is – to be where our fans are – across multiple platforms,” said Paras Sharma, Senior Vice President (SVP) and General Manager (GM), Southeast Asia, Viacom International Media Networks. “We’re looking out for likeminded partners like goGame in Asia who share the same passion for our brands and characters, while able to help create an innovative entertainment experience for our fans and bring in new audiences.”
"We are thrilled to announce this exciting new relationship with Viacom International Media Networks. Many of us grew up with Nickelodeon characters on our TV screens, so we are honoured to bring them to life on mobile screens in an interactive manner. It will be a great addition to our portfolio,” said David Ng, Chief Executive Officer (CEO) and Founder, goGame Pte Ltd.
From Kidscreen:
Nick bets on multi-IP gaming with Pixel Town
Rather than dividing its efforts, the kidcaster's director of international games explains why it's combining several of the biggest franchises into one app.
Take a step into the Nick-Verse, filled with Timmy Turner, Jimmy Neutron and SpongeBob.
After primarily releasing games focused on a single IP, Nickelodeon dipped a toe into the multi-IP space last year with Nick Football Champions (timed with a release for the soccer World Cup). This past spring, the kidcaster waded in a bit deeper with the launch of Super Brawl Universe for iOS and Android, and then it followed that up with the web-based Nick Jr. World, which featured properties like Blaze and the Monster Machines, Shimmer and Shine, Top Wing and Butterbean’s Café.
Now, Nickelodeon is unveiling its biggest cross-property game to date with the launch of Pixel Town—a sprawling sandbox app featuring more than 12 iconic franchises.
“What’s cool about cross-property games is they give us a chance to celebrate IPs in a way that we wouldn’t get to do otherwise,” says Francis Dahl, director of international games and apps at Nickelodeon. “It allows us to keep certain brands alive and in the mix, like Rugrats or SpongeBob, or bring in a new show like Henry Danger. I think that having a cross-property Nickelodeon game gives us the chance to do more creative stuff and celebrate our full catalogue.”
Designed to promote SpongeBob’s 20th anniversary, Pixel Town will launch next month in Singapore, the Philippines and Malaysia before its international rollout. Created in collaboration with Singaporean mobile game publisher goGame, the multiplayer iOS and Android app blends elements from CatDog, The Fairly OddParents, Danny Phantom, Rugrats, Jimmy Neutron, Avatar, Rocko’s Modern Life, Hey Arnold! and The Wild Thornberrys into SpongeBob’s world. (While multi-IP games are definitely a focus for Nickelodeon right now, according to Dahl, fans can still expect to see plenty of single titles in the future, too.)
The story begins in Bikini Bottom, where Patrick Star is fiddling with one of his plankton experiments. Something goes terribly wrong, and suddenly, all portals across the Nickelodeon universe are opened. Players need to find the right formulas to release trapped characters so they can join the sandbox gameplay.
“We’re giving kids their own Nickelodeon universe and letting them flex some of their building muscles and creative skills to make it look however they want, ” says Dahl.
Players create a Nickelodeon town that they can expand by collecting characters, costumes and animation—all of which are drawn in a retro pixel art style. The game further immerses users in the world by having them go on quests with characters from the initial launch properties. Pixel Town’s multiplayer functionality allows kids to connect with their friends and enter their respective Towns. More characters, skins and buildings will be released after launch.
“We aim to do everything globally, but part of our strategy is to test some of this in specific markets before going out to a full global audience,” says Dahl. “Then we might tweak the mechanics or design to improve the experience, so that before we go as wide as possible, we can make sure that we are doing it in a way that it’s seeing some success in its initial launch place.”
To learn more about what Nickelodeon has planned for the future of gaming, check back next week and read about the Future of Gaming.
###
More Nick:The First Asian Nickelodeon SlimeFest to Land in the Philippines in September 2019!
Originally published: Sunday, September 8, 2019 at 21:43 BST.
Additional source: APK Download.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Asia News and Highlights!