Below is Viacom Nickelodeon Consumer Products' (VNCP) "Nickelodeon. Every Age. Every Aisle. Everywhere." September 2019 Licensing Source supplement, featuring Viacom's highlights from the past year and upcoming highlights for the year ahead!:
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At Viacom we are incredibly proud of our diverse range of brands and properties that resonate with all from pre-school through to adults. Our strength in the market is unsurprising, as humour, innovation and authenticity pulse across our diverse portfolio.
We continue to expand with a multitude of amazing brands such as YouTube sensation Ryan's World, the iconic Garfield and the return of Blue's Clues. PAW Patrol, now in its sixth year, maintains its number one preschool position for the fourth year in a row, dominating on channel, digital and retail aisles. Aside from channel we continue to stay abreast with the changing media landscape; recognising the importance of influencers and increasing the footprint of our attractions. As we look to 2020, we're excited to invest and simultaneously extend our offering across our brands to remain the number one entertainment partner of choice.
Here's a few highlights from our portfolio...
RYAN'S WORLD
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• Ryan is the #2 UK influencer.
• New preschool show on Nick Jr. – Ryan's Mystery Playdate.
• Ryan's Mystery Playdate is the #1 show for preschoolers on ALL of television in the US
• Ryan's World toys due to deliver over +$150M worth of retail sales globally in 2019.
• Additional CP categories for Ryan's Mystery Playdate rolling out in SS20.
PAW PATROL
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• #1 preschool property since 2016.
• 91% global brand awareness.
• $1B in retail sales globally per year.
• Second theatrical, Ready Race Rescue will be coming to UK cinemas February 2020.
SPONGEBOB SQUAREPANTS
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• SpongeBob SquarePants is back on Channel 5 at weekends.
• SpongeBob SquarePants is mentioned on social media every four seconds.
• Feature-length film coming May 2020, starring Snoop Dogg!
• New master toy partner, Alpha Group has reinvigorated the CP programme.
• New animated spin-off, Kamp Koral launches on NickToons in the UK August 2020.
BLAZE AND THE MONSTER MACHINES
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• #3 property on Nick Jr.
• Globally, Blaze receives 70M average quarterly views.
• Season five launches on Nick Jr. in the UK in January 2020.
• Key categories include toys, publishing, apparel and DVD.
PARAMOUNT
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• Top Gun Maverick lands in UK cinemas on 17 July 2020. Watch the Top Gun Maverick trailer here
• Rumble, a wrestling-inspired film from Paramount Animation, comes to cinemas August 2020.
• Look out for CP from Paramount's back catalogue including: Clueless, Mean Girls and Grease.
SOUTH PARK
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• Episodes available on Comedy Central, Netflix, Amazon and YouTube.
• New consumer products across apparel, gifting and collectables target the ever-growing loyal fan base.
• Over the years toy partner, Funko has produced many different Pop! vinyl figures from the South Park series.
MTV
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• Number 1 music network in the UK.
• MTV UK performance is up 17% YOY.
• Recent fashion collabs include H&M and Puma.
• Engagement on social streams increased 76% in 2018.
KEY HIGHLIGHTS
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PAW Patrol characters come to life in brick-form with Brick Live. The first stop this summer was Blackburn with 1,000 families a day visiting the interactive exhibit. The exhibit will continue to travel the UK this year and into 2020.
This October SLIMEFEST returns for its fourth year at Blackpool Pleasure Beach, with 12,000 people set to attend the six sold out shows.
Mighty Pups - the latest PAW theatrical - released in cinemas this past May, surpassed the box office sales target reaching over £1.5M.
For licensing and retail opportunities contact viacomnickelodeoncp@viacom.com.
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More Nick:Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International and Viacom News and Highlights!
Nickelodeon. Every Age. Every Aisle. Everywhere.
At Viacom we are incredibly proud of our diverse range of brands and properties that resonate with all from pre-school through to adults. Our strength in the market is unsurprising, as humour, innovation and authenticity pulse across our diverse portfolio.
We continue to expand with a multitude of amazing brands such as YouTube sensation Ryan's World, the iconic Garfield and the return of Blue's Clues. PAW Patrol, now in its sixth year, maintains its number one preschool position for the fourth year in a row, dominating on channel, digital and retail aisles. Aside from channel we continue to stay abreast with the changing media landscape; recognising the importance of influencers and increasing the footprint of our attractions. As we look to 2020, we're excited to invest and simultaneously extend our offering across our brands to remain the number one entertainment partner of choice.
Here's a few highlights from our portfolio...
RYAN'S WORLD
• Ryan is the #2 UK influencer.
• New preschool show on Nick Jr. – Ryan's Mystery Playdate.
• Ryan's Mystery Playdate is the #1 show for preschoolers on ALL of television in the US
• Ryan's World toys due to deliver over +$150M worth of retail sales globally in 2019.
• Additional CP categories for Ryan's Mystery Playdate rolling out in SS20.
PAW PATROL
• #1 preschool property since 2016.
• 91% global brand awareness.
• $1B in retail sales globally per year.
• Second theatrical, Ready Race Rescue will be coming to UK cinemas February 2020.
SPONGEBOB SQUAREPANTS
• SpongeBob SquarePants is back on Channel 5 at weekends.
• SpongeBob SquarePants is mentioned on social media every four seconds.
• Feature-length film coming May 2020, starring Snoop Dogg!
• New master toy partner, Alpha Group has reinvigorated the CP programme.
• New animated spin-off, Kamp Koral launches on NickToons in the UK August 2020.
BLAZE AND THE MONSTER MACHINES
• #3 property on Nick Jr.
• Globally, Blaze receives 70M average quarterly views.
• Season five launches on Nick Jr. in the UK in January 2020.
• Key categories include toys, publishing, apparel and DVD.
PARAMOUNT
• Top Gun Maverick lands in UK cinemas on 17 July 2020. Watch the Top Gun Maverick trailer here
• Rumble, a wrestling-inspired film from Paramount Animation, comes to cinemas August 2020.
• Look out for CP from Paramount's back catalogue including: Clueless, Mean Girls and Grease.
SOUTH PARK
• Episodes available on Comedy Central, Netflix, Amazon and YouTube.
• New consumer products across apparel, gifting and collectables target the ever-growing loyal fan base.
• Over the years toy partner, Funko has produced many different Pop! vinyl figures from the South Park series.
MTV
• Number 1 music network in the UK.
• MTV UK performance is up 17% YOY.
• Recent fashion collabs include H&M and Puma.
• Engagement on social streams increased 76% in 2018.
KEY HIGHLIGHTS
PAW Patrol characters come to life in brick-form with Brick Live. The first stop this summer was Blackburn with 1,000 families a day visiting the interactive exhibit. The exhibit will continue to travel the UK this year and into 2020.
This October SLIMEFEST returns for its fourth year at Blackpool Pleasure Beach, with 12,000 people set to attend the six sold out shows.
Mighty Pups - the latest PAW theatrical - released in cinemas this past May, surpassed the box office sales target reaching over £1.5M.
For licensing and retail opportunities contact viacomnickelodeoncp@viacom.com.
More Nick:Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International and Viacom News and Highlights!