The world's first ever Nickelodeon Treasure Hunt is taking place in Malta!
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The Nickelodeon Treasure Hunt will be taking place between Monday 15th April and Wednesday 17th April 2019 at various locations around the island. Besides the treasure hunt, a number of other world class Nickelodeon-themed activities and events will be taking place, starting from Saturday 13th April 2019. The initiative is aimed at attracting families over the Easter school holidays.
Nickelodeon Treasure Hunt Malta is based around creating exclusive Nickelodeon experiences and rewards for kids and families at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups by bouncing through the Paw Patrol Inflatable HQ at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.
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"During the Nickelodeon Treasure Hunt, families will be able to spy SpongeBob SquarePants at Bikini Bottom (AKA the Malta National Aquarium), learn to duel with Nella the Princess Knight at Spazju Kreattiv, take selfies in the exclusive Teenage Mutant Ninja Turtles AR photo booth at is-Suq tal-Belt and meet PAW Patrol at the Esplora Science Centre, as they embark on an adventurous treasure hunt across the island," a press statement by the Malta Tourism Authority said.
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In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub featuring Nickelodeon animation exhibitions, screenings and workshops will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style Nickelodeon Parade through Valetta Old Town.
Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.
The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.
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Minister for Tourism Konrad Mizzi said that The Malta Tourism Authority has teamed up with world renowned brand Nickelodeon, and created this event which will entertain children. "Our marketing campaign was very well received particularly in the UK, France, Germany and Italy. This year's event will develop the foundation for further strategic collaboration with Nickelodeon."
Mizzi previously stated that part of the Maltese Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.
Gavin Gulia, the MTA's Executive Chairman, said that he was proud of the combined effort of all involved at the MTA as well as Viacom, with whom a great working relationship has been developed thanks to Isle of MTV and now the Nickelodeon Treasure Hunt.
Nearly all the sets, stages, floats and parade items have been manufactured locally under the Nickelodeon brand guidelines by Maltese craftsmen.
Mr Tony Zahra, Malta Hotels and Restaurants Assocation (MHRA) President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.
Gulia was particularly pleased with the exposure which the Maltese Islands will be receiving thanks to its partnership with Viacom International Media Networks (VIMN), as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.
Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.
You can find the full timetable for the event by following this link: https://nickmalta-b2bsites-alwayson-io.s3.amazonaws.com/uploads/sites/7/2019/03/NickelodeonMalta_Schedule_English.pdf
For more information about Nickelodeon Treasure Hunt Malta 2019, and to purchase tickets, visit http://malta.nickelodeon.tv
Leading up to Nickelodeon Treasure Hunt Malta 2019, Air Malta, the national airline of Malta, unveiled a Nickelodeon-branded plane decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.
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More Nick:Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Sources: The Malta Independent, Lovin Malta.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Treasure Hunt News and Highlights!
The Nickelodeon Treasure Hunt will be taking place between Monday 15th April and Wednesday 17th April 2019 at various locations around the island. Besides the treasure hunt, a number of other world class Nickelodeon-themed activities and events will be taking place, starting from Saturday 13th April 2019. The initiative is aimed at attracting families over the Easter school holidays.
Nickelodeon Treasure Hunt Malta is based around creating exclusive Nickelodeon experiences and rewards for kids and families at select attractions around the Maltese Islands. Activities will include searching for SpongeBob SquarePants and friends at the National Aquarium, learning through play with the PAW Patrol pups by bouncing through the Paw Patrol Inflatable HQ at the Esplora Science Centre, learning to duel with Nella the Princess Knight at the 16th-century St James Cavalier, and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.
"During the Nickelodeon Treasure Hunt, families will be able to spy SpongeBob SquarePants at Bikini Bottom (AKA the Malta National Aquarium), learn to duel with Nella the Princess Knight at Spazju Kreattiv, take selfies in the exclusive Teenage Mutant Ninja Turtles AR photo booth at is-Suq tal-Belt and meet PAW Patrol at the Esplora Science Centre, as they embark on an adventurous treasure hunt across the island," a press statement by the Malta Tourism Authority said.
In addition to the character experiences at the selected attractions, a free live theatre show at Pjazza Teatru Rjal will kick things off over the opening weekend, with slime-filled challenges and a multi-character musical show for kids and families. A Nickelodeon Multi-Media Exhibition and Workshop Hub featuring Nickelodeon animation exhibitions, screenings and workshops will be open throughout the week at St James Cavalier, with the week’s activity being rounded off with a carnival-style Nickelodeon Parade through Valetta Old Town.
Activity packs distributed at locations, including the international airport and tourist information centers, will feature activities that combine fan-favorite Nickelodeon characters with attractions throughout Malta. Stamps collected at each attraction can be redeemed for Nickelodeon-themed prizes.
The new concept will aim to leverage to global power of the Nickelodeon brand, network and popular characters to drive awareness of and visits to Malta’s attractions during off-peak months.
Minister for Tourism Konrad Mizzi said that The Malta Tourism Authority has teamed up with world renowned brand Nickelodeon, and created this event which will entertain children. "Our marketing campaign was very well received particularly in the UK, France, Germany and Italy. This year's event will develop the foundation for further strategic collaboration with Nickelodeon."
Mizzi previously stated that part of the Maltese Government strategy is to develop events and entertainment for families and kids. “This is an important tourism niche for Malta and we are committed to raise the bar. The Nickelodeon events and parade will also be enjoyed by Maltese children during the Easter holidays” the Minister concluded.
Gavin Gulia, the MTA's Executive Chairman, said that he was proud of the combined effort of all involved at the MTA as well as Viacom, with whom a great working relationship has been developed thanks to Isle of MTV and now the Nickelodeon Treasure Hunt.
Nearly all the sets, stages, floats and parade items have been manufactured locally under the Nickelodeon brand guidelines by Maltese craftsmen.
Mr Tony Zahra, Malta Hotels and Restaurants Assocation (MHRA) President, said that an initiative such as Nickelodeon Treasure Hunt Malta is a step in the right direction when attracting families to visit the Maltese Islands, particularly outside of the summer period and that the MHRA was fully behind this interesting event.
Gulia was particularly pleased with the exposure which the Maltese Islands will be receiving thanks to its partnership with Viacom International Media Networks (VIMN), as he explained that the franchise will be promoted across Nickelodeon’s vast international network, which is one of the leading entertainment brands for kids and families, and has amassed 1.2 billion cumulative subscribers in over 500m households across more than 170 countries.
Russell Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, said “Malta has plenty of appeal: sun, sea and culture, which, through 11 years of Isle of MTV Malta we have successfully promoted to youth travellers, helping to increase the island’s youth tourism by 120 per cent and now accounts for 25 per cent of all tourism. Now it’s time to further unlock Malta’s value and tourism potential by leveraging our unique and unparalleled expertise and the influence of the Nickelodeon brand for kids and families”.
You can find the full timetable for the event by following this link: https://nickmalta-b2bsites-alwayson-io.s3.amazonaws.com/uploads/sites/7/2019/03/NickelodeonMalta_Schedule_English.pdf
For more information about Nickelodeon Treasure Hunt Malta 2019, and to purchase tickets, visit http://malta.nickelodeon.tv
Leading up to Nickelodeon Treasure Hunt Malta 2019, Air Malta, the national airline of Malta, unveiled a Nickelodeon-branded plane decorated with a livery featuring popular Nickelodeon characters, including SpongeBob SquarePants, Raphael from Nickelodeon's Rise of the Teenage Mutant Ninja Turtles, Skye from PAW Patrol, and Nella the Princess Knight.
More Nick:Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Sources: The Malta Independent, Lovin Malta.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Treasure Hunt News and Highlights!
