Nickelodeon USA Debuts Nick Jr. Rebrand

Nickelodeon USA today launched a all-new on-air brand refresh for its flagship preschool brand, Nick Jr.!


The new look features a fresh, bright and colourful on-air presentation (including including idents, endboards, on-screen graphics, channel bumpers, program information and other aesthetics) featuring popular Nick Jr. characters, such as PAW Patrol and Peppa Pig.

This is the first major Nick Jr. on-air rebranding since March 2012. pic.twitter.com/KuTB9vNyK4

— Nickandmore! (@nickandmore) May 21, 2018

As part of the refresh, Nickelodeon USA has also renamed its popular daytime preschool programming block to "Nick Jr. on Nick", whilst Nickelodeon's 24/7 Nick Jr. preschool channel is now called "Nick Jr. Channel".

It appears that @NickJr has gotten a rebrand today. The preschool block on Nickelodeon is now listed as "Nick Jr. on Nick" and the 24/7 channel itself is now "Nick Jr. Channel". There appears to be new bumpers and aesthetics as well. pic.twitter.com/ZBV4y2tvJr

— Nickandmore! (@nickandmore) May 21, 2018

This is Nickelodeon's first major on-air rebrand for its Nick Jr. brand since 2012.

More Nick:Nickelodeon USA's May 2018 Premiere Highlights!

Original source: Nickandmore!; H/T: ToonZone Forums /@PinkiePie97, @superkeegan9100, @kanc, @Toons Fan.

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