Adweek, a leading source of news for marketing, media and advertising professionals, is reporting the Nickelodeon News that Nickelodeon, the number-one entertainment brand for kids and families, is moving it's $10 Million media business to the full-service media agency Spark, a unit of Publicis Groupe's Starcom MediaVest Group, following a review.
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Three other agencies, including PHD and Media Storm, competed for the account, and have been told of Nick's decision, according to sources.
Spark's Nickelodeon assignment includes planning and buying in both traditional and digital media.
Goodby, Silverstein & Partners previously handled the business. Goodby also created ads for the brand, such as Nickelodeon's "Funny Rules" and NickMom's "Sick Tats for Rad Moms", however, those responsibilities ended in October 2014. The Omnicom Group shop, which declined to comment on the decision, had worked for Nickelodeon since 2010:
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Three other agencies, including PHD and Media Storm, competed for the account, and have been told of Nick's decision, according to sources.
Spark's Nickelodeon assignment includes planning and buying in both traditional and digital media.
Goodby, Silverstein & Partners previously handled the business. Goodby also created ads for the brand, such as Nickelodeon's "Funny Rules" and NickMom's "Sick Tats for Rad Moms", however, those responsibilities ended in October 2014. The Omnicom Group shop, which declined to comment on the decision, had worked for Nickelodeon since 2010:
Nickelodeon Hires Spark for Its Media Business
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Nickelodeon's media account has found a new home.
SpongeBob SquarePants is a top show on Nickelodeon, which now has a new media agency.
The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in media annually.
Three other agencies, including PHD and Media Storm, competed for the account, according to sources.
The assignment includes planning and buying in both traditional and digital media. Nickelodeon programs include SpongeBob SquarePants, iCarly, Big Time Rush, Fairly Odd Parents, Dora the Explorer, and Sanjay and Craig.
Goodby, Silverstein & Partners previously handled the business. Goodby also created ads for the brand, but those responsibilities ended in October. The Omnicom Group shop, which declined to comment, had worked on Nickelodeon since 2010.
Spark, a unit of Publicis Groupe's Starcom MediaVest Group, referred calls to the New York-based network, which could not immediately be reached. But sources said Nickelodeon told contenders of its decision.
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